This is its fourth acquisition so far this year, following MuleSoft, CloudCraze, and Attic Labs. Four months ago, Pope extended her global Datorama CMO remit by taking on marketing for Salesforce Marketing Cloud and Pardot. Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics. The cost of buying Datorama, … Don't forget the partnership with Google Analytics. Brunel University. Collectively, these investments represent a bold commitment to marketers comprised of integration, B2B commerce, and collaboration, respectively. Join to Connect Datorama, a Salesforce Company. “Until the acquisition, we were kind of like that weird animal in the zoo that no one recognizes or understands. It also debuted a Salesforce … In its announcement, Salesforce said the acquisition “strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences,” adding that it complements the addition of its Einstein AI layer and the recent integration with Google Analytics 360. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad technologies used in today’s marketing and consumer engagement ecosystem,” Sarig stated in the blog post. “Salesforce already has a lot of things figured out. Our customers, employees, and partners are at the center of every new product or strategic decision we make. Ran Sarig For Datorama’s investors, who put just $50 million into the company, it spells a huge payout. These founding principles have taken our company to great heights, including … This Monday, Salesforce.com announced it agreed to buy Israel-based marketing analytics company Datorama for over $800 million in cash. Datorama is one of … Salesforce has signed a definitive agreement to acquire martech company Datorama for more than US$800 million. Datorama works with more than 3,000 global agencies and brands,including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare, to optimize marketing campaigns, automate reporting and help them make data-driven decisions. Dive Brief: Salesforce announced an acquisition deal for Datorama, a marketing intelligence and analytics platform powered by artificial intelligence, for an undisclosed amount on Monday. Salesforce acquired marketing intelligence firm Datorama in 2018, followed by its $15.7 billion purchase of Tableau in June 2019. Datorama provides marketers with the ability to connect, analyze, and take action on all of their data in one marketing dashboard to drive ROI, speed, and growth across their business. Datorama, when the acquisition closes, will become part of Salesforce’s Marketing Cloud, giving it three new or improved capabilities — greater data integration, intelligence and analytics. Sign up to get news alerts, behind-the-scenes insights, and research from Salesforce News & Insights, By subscribing, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement, © Copyright 2020 Salesforce.com, inc. Global CRM company Salesforce has agreed to acquire Israeli AI and marketing analytics platform Datorama. Please see Datorama’s blog post for more information. Datorama is proud to be part of the Salesforce family, where trust is our #1 value. Salesforce this week announced an agreement to acquire Datorama Inc., a cloud-based marketing platform in an $800 million acquisition.CEO Ran Sarig indicated that the platform would be included as a part of Salesforce’s Marketing Cloud, chiefly providing improved data integration, intelligence and analytics enabling marketers to build custom reports of holistic marketing data … Salesforce has signed a definitive agreement of over $800M to acquire Datorama. Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. The Datorama deal follows Salesforce.com's acquisition of MuleSoft for $6.5 billion in March. With Datorama Acquisition, Integration Rolls On At Salesforce COLOGNE – At Salesforce, the acquisitions keep on coming, most recently that of AI-powered marketing intelligence and analytics platform Datorama. Join our community and find answers, tips and best practices. Datorama customers will be able to leverage the power of the world’s #1 CRM to take action on data and insights, delivering smarter engagement across the entire customer journey. This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. Today’s announcement strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences. Why Gathering Marketing Data Sucks Right Now. Pre-acquisition, we had to learn from our mistakes. This now sees her running a team of 75 globally (up from 25). Following the announcement of their acquisition by Salesforce, Daniel Saunders, Chief Executive of L Marks, said: Investing in Bonobo AI last year was a no-brainer. With one unified view of data and insights, companies can make smarter decisions … Another major acquisition in the marketing industry, this time in AI. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama enables more than 3,000 leading global agencies and brands–including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare to make sense of all of their marketing data across campaigns and channels. Another major acquisition in the marketing industry, this time in AI. We would like to say thank you to our entire community for being part of the Datorama evolution and celebrating this important milestone with us. To Efi, the Salesforce acquisition means Datorama can grow even faster. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling … Salesforce acquired marketing intelligence firm Datorama in … Datorama's platform will augment data integration and intelligence on the Salesforce … The deal is anticipated to close by Q3. Read about our cookies here. Now branded as a marketing intelligence tool within Salesforce Marketing Cloud, Datorama brought a vast array of connectors to disparate data sources, Bloom said. View our holistic solutions by organization type or role. Regularly reminded of how lucky I am to have such an amazing team at Datorama, a Salesforce Company! Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing campaigns, automate … For the 11th year in a row, Salesforce has been recognized on the FORTUNE “100 Best Companies to Work For® list. It's gonna do the same thing that it is doing now but with a better accuracy. "Regardless of … The Datorama deal follows Salesforce.com's acquisition of MuleSoft for $6.5 billion in March. Salesforce’s acquisition of Datorama is just one more in a string of hefty acquisitions the CRM giant has made to shore up its enterprise Marketing Cloud platform position. Have more questions? The Salesforce Datorama acquisition is expected to enhance the Salesforce Marketing Cloud system and better compete with Adobe -- the CRM software vendor's main competitor in the marketing space. All rights reserved. Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. Datorama's Activation Center About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. What Salesforce’s Acquisition of Datorama Means for Marketers. Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. CRM giant Salesforce (Nasdaq: CRM) has signed a definitive agreement to acquire Israeli company Datorama… Datorama is one of … Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family. For a customer, it means more personalized targeting it's consumers. We will move with greater speed and support. As a result Salesforce customers will have better data-driven insights gleaned from across marketing, CRM and other clouds which should, in turn, provide an even better view of the customer. The Salesforce acquisition of Datorama gives Salesforce the tools to capture the attention of marketers who are struggling to aggregate all their data into one place. Terms were not disclosed, though the publication CTech said the offer is … Purchase Price: $2.8B. Just months after the acquisition of MuleSoft at $6.5B, Salesforce took another step towards CDP land by announcing plans to acquire customer data platform vendor Datorama.. Salesforce appears to be taking serious steps towards offering a vendor … Accept and continue Cookie Settings Search. Find the Salesforce booth in Hall 6, stand C011. Just months after the acquisition of MuleSoft at $6.5B, Salesforce took another step towards CDP land by announcing plans to acquire customer data platform vendor Datorama. Salesforce has acquired Mulesoft (APIs provider), Datorama (AI-powered marketing intelligence), Tableau (analytics business analytics) in the last two years. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. Nadia Cameron (CMO) 11 November, 2019 06:55; Tweet; Print; Technology has finally given marketers the tools to … Datorama CEO and Co-Founder. Datorama CMO's martech vision, customer and marketing approach post-Salesforce acquisition. Their most recent acquisition was ClickSoftware Technologies on August 8, 2019 Salesforce is a global cloud computing company that develops CRM solutions and provides business software on a subscription basis. This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. Today is a very exciting day for Datorama — as a company, technology and as a community. This acquisition is aimed at enhancing the power of Salesforce’s Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all their marketing channels and data sources. This is its fourth acquisition so far this year, following MuleSoft, CloudCraze, and Attic Labs. Datorama allows you to connect, analyze, and take action on all your data in one marketing dashboard. Learn how the parts of the Datorama platform work together. The Datorama purchase dovetails with Salesforce.com's purchase of marketing specialist Krux in 2016. 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